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Magazine Printing Can Transform Your Catalogue

As your business grows and matures, it’s time for your catalogue to mature, as well. Magazine printing with full color images and perfect binding is the next step for when your catalogue needs a makeover.

Update your Catalogue

Transform your dated catalogue with the use of high gloss papers. Glossy color copies grabs a reader’s attention. The image quality with high gloss paper is much better than uncoated. Magazine printing will make the images in your catalogue come to life and truly grab your customer’s attention.

The sharp image quality of high tech magazine printing and professional binding say quality to your customers. The quality of your catalogue speaks to the quality your business puts into its products. Your audience will equate your products with the high quality perceived in your marketing material. The psychology behind the materials that go into a catalogue is no accident, the high quality design and production sets great catalogues in a category of their own.

Sell the Lifestyle

Catalogue design is an art form that seeks to sell a lifestyle, a feeling, an image. A catalogue should reinforce that brand image. Get professional images and highlight the products and how they are part of the lifestyle that the brand is selling. Craft a story around that lifestyle that fits in the messaging of the brand.

Design your catalogue around your most important products and be sure to give them more space. Another design tip is to put images of important products near the edges of the pages to attract more attention. Designing in blocks of 16 pages is advantageous when using heat-set web printing. Don’t forget to leave room for a content page, company information and ordering instructions. If you find you have open pages, fill that with the story of your brand that will highlight that lifestyle you are selling.

Marketing Power Tools

The catalogue is an important marketing tool for any business that sells multiple products. It allows customers that may have never set foot in your store to browse your wares to shop and order your merchandise. Creating a catalogue of your products in a very attractive magazine format that speaks of high quality production will set your brand’s tone even from a distance. A skilled printer can make your designs stand out with a product catalogue that gets you noticed and ship direct to your mailing list with digital work-load management and expert help throughout the printing and fulfillment process.

Power of the Printer

Selecting the right printer to partner with will make all the difference in the end result. Having the technical capabilities is only the first concern. The team of experts that handles your project from start to finish providing detailed advice and personally tackling any problems that might come up is the kind of service that will make you love where you print.

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