Strategy & Strength - Building a Magazine Having a Strategy When it comes to putting together a magazine design it is always important to have a strong strategy. Consider what you want for your magazine and how you picture it as a finished product. Think through your materials and designs before talking to a publisher. Know your field and customers so that when your product is finished you will have a strong base of interest. The Readers The first thing to think about when putting together a published work is your readers. Always market your product to the people that you know will be interested. If your magazine subject is home improvement, don't worry very much about trying to market to college students who live in dorm rooms. Focus on people who are actually home owners and try to get them interested. Create pages that highlight home improvement and really show what you have to offer. The Writers Understanding your writers is a crucial part of having a successful magazine. Images and cover designs may capture initial interest but your readers will only have long term interest if your content is just as strong as your images. Focus on playing to the strengths of the writers and finding pictures that capture the ideas they are writing about. The visual aid will help to keep your readers engaged and interested for the long haul and not just for one or two pages. The Designer We know about the readers and the writers but when we think about magazine the first thing that comes to mind is probably a shiny, colorful front page. Having a good designer will make all the difference in the world. A talented designer understands both the readers, the writers, and the editors. They know how to work with you to create a cover that captures the attention of passers-by and seizes the thread of attention. The Publisher Once you have filled your magazine with quality writing and superior images that will suit your readership, it is time to take your vision to a publisher. Making your vision reality can sometimes be a difficult process. Dealing with publishers, finding people you can trust and a company who offers expert service can seem impossible. But Century Publishing believes this shouldn't be the case. Century Publishing offers the services you need with all the help and care you deserve. They print more than 300 titles a year and with one of the largest heat-set web magazine printers in the Northwest they can get your magazine done quickly and done well.