As your business grows and matures, it’s time for your catalogue to mature, as well. Magazine printing with full color images and perfect binding is the next step for when your catalogue needs a makeover.
With so many printing services to choose from, finding the right printer to handle your project can seem like a daunting task. Understanding the products available and your own needs can make you a more knowledgeable shopper when the time comes to order printing for your business.
Know where the printing gets doneDoes your printing service do its printing in house or are they using a third party printer themselves? This can be vitally important when issues arise, and with more middlemen in the equation problems are easy to come by. A well outfitted commercial printer will have heat-set web printing capabilities and or six color sheet-feed printing. Heat-set web printing is ideal for larger print runs. Paper is fed through the printer on rolls and the ink is heat dried during the process. This makes large prints runs faster, and uses the high gloss paper that delivers crisp intense images. Sheet-fed printing is slower, paper is cut into sheets beforehand and the ink must be allowed to dry, but for smaller print runs it works very well. It allows for the use of high gloss papers but with set up requirements more reasonable for smaller print runs.
What kind of printing you needThe style of printing your job requires depends largely on how many copies or imprints you are ordering. Large print runs need the speed of web press and the ink drying feature of heat-set printing. Because the ink is dried during the printing process, it allows the printer to use glossy papers and capture crisp sharp images without sacrificing for drying time. The drawback of web-offset printing like heat-set is more intensive set up that may add to the cost of smaller print runs. In this case, sheet feed printing is a good option (shop printing services). In sheet feed printing, paper trimmed into sheets is fed through the printer. This method takes less set up which helps keep costs lower, and allows for high gloss papers and crisp images but drying may add to the processing time. Overall, the savings is worth it on a smaller print run.
Finish it RightTrim and binding are the next essential piece of the puzzle. When this is done in-house, and with the oversight of professionals that know your needs, you can expect better quality control. Look for ownership of the project from start to finish under the same roof. Magazine style perfect binding and UV coatings add special touches to your project.
Mailings and FulfillmentOnce your project is complete, you need to get it in the right hands. A full service commercial printer can offer a range of fulfillment options for direct mailing lists and drop shipping. The professionals on your team at the commercial printers can advise you on delivery options and costs. Finding the right printer for your next project doesn’t have to be confusing. Understanding what you need will go a long way to making the right choice for your business.
The Alluring Magazine Cover Strikes AgainMagazines, brochures, trade publications, catalogs, they all share something in common: the front page. No matter what kind of advertising you do, one thing is for certain. You will always need a good front page. Many people will tell you that first impressions can have very far reaching effects and the truth is that they are right. But people aren't the only ones who make first impressions. The first impression we get of a book or a magazine can be the deciding factor for whether or not we read it. Catch the Eye It is important to make a good impression with your front page and the easiest way to do that is to catch a reader’s eye. There are many factors that play a part in this. Whether the front page is colorful, whether it is intriguing, whether it is bright and upbeat or cold and discouraging are all things to consider. Just the way the front page is put together can make a significant the difference. It is important to grab the attention of customers at just the first glance, so getting a good graphic designer is crucial. Quality photographers can also make an enormous difference in the first impression your materials make. Something Extraordinary The front page of every magazine should be something extraordinary, something that makes you pause and pick it up. The one thing you never want is for your piece to look exactly like everything else. No matter what kind of material you use in your advertising, try to always make it something unique that will intrigue your readers. The front page is what the reader sees first so that is what they need to remember. Quality Work It is important that whatever materials you need printed be excellent work that will stand apart from other catalogs and brochures. Century Publishing can provide all the services you need and can meet the standards you expect. You want your advertising to speak to your customers and Century Publishing would like to help. Century Publishing is the one-stop-shop for all your printing needs. Contact us today to get started on your printing project.
Successful Advertising - Professionally Printed CalendarsWhy Calendars? Even though calendars may not be the first thought that comes to mind when we think about advertising for businesses, they are by no means unimportant or useless. Calendars can be used effectively in many ways, both as advertising tools and marks of appreciation. However, if constructed incorrectly they may end up simply as wasted time and resources. Only well-made calendars that catch the eye are going to end up hanging on your customer's wall and not in a recycling bin. Picture Association One of the most important things to think about when creating a calendar is the picture association factor. We tend to associate pictures and images in our minds with certain months and seasons. A calendar needs to be made so that the pictures fit the typical idea of what the calendar month looks like. If the picture doesn't fit or isn't a quality photograph the consumer won't think twice about just throwing the calendar away. A Colorful Thank-You Calendars are often used as a thank-you for long-time or higher priority customers. This tactic can be a good one because it serves a double purpose. First, it serves the purpose of showing that the company cares about the customer. Second, it serves as an advertising agent for those who visit the home of the customer and see the calendar. This means that the company is not only advertising, they are advertising to people who are likely to fit the profile for future customers. Someone to Count On Customers count on business to remember and care about them. Printing calendars are an excellent way to show that your company values their business and haven't forgotten them. At Century Publishing, they care just as much about giving you the service and care you deserve as you do for the customers that choose your company. Century Publishing understands that even the little jobs are important so if you have a need, don't hesitate. Show your customers that you care by having Century Publishing make these simple signs of appreciation for them. It will enhance your reputation for customer service and also play a useful role in your advertising strategy.
Strategy & Strength - Building a Magazine Having a Strategy When it comes to putting together a magazine design it is always important to have a strong strategy. Consider what you want for your magazine and how you picture it as a finished product. Think through your materials and designs before talking to a publisher. Know your field and customers so that when your product is finished you will have a strong base of interest. The Readers The first thing to think about when putting together a published work is your readers. Always market your product to the people that you know will be interested. If your magazine subject is home improvement, don't worry very much about trying to market to college students who live in dorm rooms. Focus on people who are actually home owners and try to get them interested. Create pages that highlight home improvement and really show what you have to offer. The Writers Understanding your writers is a crucial part of having a successful magazine. Images and cover designs may capture initial interest but your readers will only have long term interest if your content is just as strong as your images. Focus on playing to the strengths of the writers and finding pictures that capture the ideas they are writing about. The visual aid will help to keep your readers engaged and interested for the long haul and not just for one or two pages. The Designer We know about the readers and the writers but when we think about magazine the first thing that comes to mind is probably a shiny, colorful front page. Having a good designer will make all the difference in the world. A talented designer understands both the readers, the writers, and the editors. They know how to work with you to create a cover that captures the attention of passers-by and seizes the thread of attention. The Publisher Once you have filled your magazine with quality writing and superior images that will suit your readership, it is time to take your vision to a publisher. Making your vision reality can sometimes be a difficult process. Dealing with publishers, finding people you can trust and a company who offers expert service can seem impossible. But Century Publishing believes this shouldn't be the case. Century Publishing offers the services you need with all the help and care you deserve. They print more than 300 titles a year and with one of the largest heat-set web magazine printers in the Northwest they can get your magazine done quickly and done well.