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Magazine Printing Can Transform Your Catalogue

As your business grows and matures, it’s time for your catalogue to mature, as well. Magazine printing with full color images and perfect binding is the next step for when your catalogue needs a makeover.

Update your Catalogue

Transform your dated catalogue with the use of high gloss papers. Glossy color copies grabs a reader’s attention. The image quality with high gloss paper is much better than uncoated. Magazine printing will make the images in your catalogue come to life and truly grab your customer’s attention.

The sharp image quality of high tech magazine printing and professional binding say quality to your customers. The quality of your catalogue speaks to the quality your business puts into its products. Your audience will equate your products with the high quality perceived in your marketing material. The psychology behind the materials that go into a catalogue is no accident, the high quality design and production sets great catalogues in a category of their own.

Sell the Lifestyle

Catalogue design is an art form that seeks to sell a lifestyle, a feeling, an image. A catalogue should reinforce that brand image. Get professional images and highlight the products and how they are part of the lifestyle that the brand is selling. Craft a story around that lifestyle that fits in the messaging of the brand.

Design your catalogue around your most important products and be sure to give them more space. Another design tip is to put images of important products near the edges of the pages to attract more attention. Designing in blocks of 16 pages is advantageous when using heat-set web printing. Don’t forget to leave room for a content page, company information and ordering instructions. If you find you have open pages, fill that with the story of your brand that will highlight that lifestyle you are selling.

Marketing Power Tools

The catalogue is an important marketing tool for any business that sells multiple products. It allows customers that may have never set foot in your store to browse your wares to shop and order your merchandise. Creating a catalogue of your products in a very attractive magazine format that speaks of high quality production will set your brand’s tone even from a distance. A skilled printer can make your designs stand out with a product catalogue that gets you noticed and ship direct to your mailing list with digital work-load management and expert help throughout the printing and fulfillment process.

Power of the Printer

Selecting the right printer to partner with will make all the difference in the end result. Having the technical capabilities is only the first concern. The team of experts that handles your project from start to finish providing detailed advice and personally tackling any problems that might come up is the kind of service that will make you love where you print.

How to Shop for Printing Services

With so many printing services to choose from, finding the right printer to handle your project can seem like a daunting task. Understanding the products available and your own needs can make you a more knowledgeable shopper when the time comes to order printing for your business.

Know where the printing gets done

Does your printing service do its printing in house or are they using a third party printer themselves? This can be vitally important when issues arise, and with more middlemen in the equation problems are easy to come by.

A well outfitted commercial printer will have heat-set web printing capabilities and or six color sheet-feed printing. Heat-set web printing is ideal for larger print runs. Paper is fed through the printer on rolls and the ink is heat dried during the process. This makes large prints runs faster, and uses the high gloss paper that delivers crisp intense images. Sheet-fed printing is slower, paper is cut into sheets beforehand and the ink must be allowed to dry, but for smaller print runs it works very well. It allows for the use of high gloss papers but with set up requirements more reasonable for smaller print runs.

What kind of printing you need

The style of printing your job requires depends largely on how many copies or imprints you are ordering. Large print runs need the speed of web press and the ink drying feature of heat-set printing. Because the ink is dried during the printing process, it allows the printer to use glossy papers and capture crisp sharp images without sacrificing for drying time.

The drawback of web-offset printing like heat-set is more intensive set up that may add to the cost of smaller print runs. In this case, sheet feed printing is a good option (shop printing services). In sheet feed printing, paper trimmed into sheets is fed through the printer. This method takes less set up which helps keep costs lower, and allows for high gloss papers and crisp images but drying may add to the processing time. Overall, the savings is worth it on a smaller print run.

Finish it Right

Trim and binding are the next essential piece of the puzzle. When this is done in-house, and with the oversight of professionals that know your needs, you can expect better quality control. Look for ownership of the project from start to finish under the same roof. Magazine style perfect binding and UV coatings add special touches to your project.

Mailings and Fulfillment

Once your project is complete, you need to get it in the right hands. A full service commercial printer can offer a range of fulfillment options for direct mailing lists and drop shipping. The professionals on your team at the commercial printers can advise you on delivery options and costs.

Finding the right printer for your next project doesn’t have to be confusing. Understanding what you need will go a long way to making the right choice for your business.

When Printing a Magazine

The Alluring Magazine Cover Strikes Again

Magazines, brochures, trade publications, catalogs, they all share something in common: the front page. No matter what kind of advertising you do, one thing is for certain. You will always need a good front page. Many people will tell you that first impressions can have very far reaching effects and the truth is that they are right. But people aren’t the only ones who make first impressions. The first impression we get of a book or a magazine can be the deciding factor for whether or not we read it.

Catch the Eye

It is important to make a good impression with your front page and the easiest way to do that is to catch a reader’s eye. There are many factors that play a part in this. Whether the front page is colorful, whether it is intriguing, whether it is bright and upbeat or cold and discouraging are all things to consider. Just the way the front page is put together can make a significant the difference. It is important to grab the attention of customers at just the first glance, so getting a good graphic designer is crucial. Quality photographers can also make an enormous difference in the first impression your materials make.

Something Extraordinary

The front page of every magazine should be something extraordinary, something that makes you pause and pick it up. The one thing you never want is for your piece to look exactly like everything else. No matter what kind of material you use in your advertising, try to always make it something unique that will intrigue your readers. The front page is what the reader sees first so that is what they need to remember.

Quality Work

It is important that whatever materials you need printed be excellent work that will stand apart from other catalogs and brochures. Century Publishing can provide all the services you need and can meet the standards you expect. You want your advertising to speak to your customers and Century Publishing would like to help. Century Publishing is the one-stop-shop for all your printing needs. Contact us today to get started on your printing project.

Calendar Printing

Successful Advertising – Professionally Printed Calendars

Why Calendars?

Even though calendars may not be the first thought that comes to mind when we think about advertising for businesses, they are by no means unimportant or useless. Calendars can be used effectively in many ways, both as advertising tools and marks of appreciation. However, if constructed incorrectly they may end up simply as wasted time and resources. Only well-made calendars that catch the eye are going to end up hanging on your customer’s wall and not in a recycling bin.

Picture Association

One of the most important things to think about when creating a calendar is the picture association factor. We tend to associate pictures and images in our minds with certain months and seasons. A calendar needs to be made so that the pictures fit the typical idea of what the calendar month looks like. If the picture doesn’t fit or isn’t a quality photograph the consumer won’t think twice about just throwing the calendar away.

A Colorful Thank-You

Calendars are often used as a thank-you for long-time or higher priority customers. This tactic can be a good one because it serves a double purpose. First, it serves the purpose of showing that the company cares about the customer. Second, it serves as an advertising agent for those who visit the home of the customer and see the calendar. This means that the company is not only advertising, they are advertising to people who are likely to fit the profile for future customers.

Someone to Count On

Customers count on business to remember and care about them. Printing calendars are an excellent way to show that your company values their business and haven’t forgotten them. At Century Publishing, they care just as much about giving you the service and care you deserve as you do for the customers that choose your company. Century Publishing understands that even the little jobs are important so if you have a need, don’t hesitate. Show your customers that you care by having Century Publishing make these simple signs of appreciation for them. It will enhance your reputation for customer service and also play a useful role in your advertising strategy.

Magazine Printers

Strategy & Strength – Building a Magazine 

Having a Strategy

When it comes to putting together a magazine design it is always important to have a strong strategy. Consider what you want for your magazine and how you picture it as a finished product. Think through your materials and designs before talking to a publisher. Know your field and customers so that when your product is finished you will have a strong base of interest.

The Readers

The first thing to think about when putting together a published work is your readers. Always market your product to the people that you know will be interested. If your magazine subject is home improvement, don’t worry very much about trying to market to college students who live in dorm rooms. Focus on people who are actually home owners and try to get them interested. Create pages that highlight home improvement and really show what you have to offer.

The Writers

Understanding your writers is a crucial part of having a successful magazine. Images and cover designs may capture initial interest but your readers will only have long term interest if your content is just as strong as your images. Focus on playing to the strengths of the writers and finding pictures that capture the ideas they are writing about. The visual aid will help to keep your readers engaged and interested for the long haul and not just for one or two pages.

The Designer

We know about the readers and the writers but when we think about magazine the first thing that comes to mind is probably a shiny, colorful front page. Having a good designer will make all the difference in the world. A talented designer understands both the readers, the writers, and the editors. They know how to work with you to create a cover that captures the attention of passers-by and seizes the thread of attention.

The Publisher

Once you have filled your magazine with quality writing and superior images that will suit your readership, it is time to take your vision to a publisher. Making your vision reality can sometimes be a difficult process. Dealing with publishers, finding people you can trust and a company who offers expert service can seem impossible. But Century Publishing believes this shouldn’t be the case. Century Publishing offers the services you need with all the help and care you deserve. They print more than 300 titles a year and with one of the largest heat-set web magazine printers in the Northwest they can get your magazine done quickly and done well.

Catalog Print Design

Putting Together a Catalog That Works

Know Your Product

One of the most important things needed to put together a catalog is a good knowledge of the company products being advertised. Since most catalogs are large and give prices as well as information on the items offered, it is essential that the products be correctly priced and that the information fits the piece shown. Even small mistakes could lead to confusion and complaints which take up company time and anger customers. Know your products and check them to be absolutely certain that your catalog will only advertise the products you want shown with the prices deemed appropriate.

Organization is Key

Since most catalogs are large and lengthy, good organization can make all the difference to how well the products advertised sell. Putting the most popular and most engaging products in the front will help to get customers interested. If electronics are selling well, try putting them close to the front. But less attractive or important items should be placed near the back. Simple, necessary products are better placed in the back. This way they are still there but they don’t detract from the overall interest of the catalog by making it seem boring.

Understanding Customers

It is important to understand customers and how they think. For instance, an important group of customers who are often overlooked when it comes to magazines and catalogs is small children. Displaying products that are appealing to children is a distinct advantage to any catalog because parents have a way of giving children what they want. If a child really wants something there is a good chance that they will find a way to get it.

Appeal

Having a front page that catches the eye can have an enormous impact. A font page can be the point of decision for whether or not a possible customer chooses to look through your catalog. The front page needs to have products and prices that really peak a customer’s interest. Items that sell well (either because of their price or their desirability) are the items that should be displayed in variety on your front page.

A Reliable Service

After taking these things into consideration it is time to choose a publisher who will print your catalog with accuracy and speed. Since you don’t want typos or mistakes you need a company that is reliable and offers excellent customer service. Century Publishing is that company. With reasonable prices and outstanding quality they will help you get your catalogs printed flawlessly and quickly.

Advertising Dilemmas

Dealing with Advertising Dilemmas and Needs

Knowing What Customers Want

When it comes to business, knowing what customers want is a huge factor. A company that understands and caters to the needs of their clients has a huge advantage over a company that doesn’t. The customer must always come first. But on the other hand, there is no way to be a company that focuses on every need of every potential customer. The crucial thing is to understand which needs ought to be met and what demands should be take highest priority.

Potential Dilemmas

Suppose a group of your customers would like to be able to see a listing of your products, but they don’t have time to go through hundreds of pages worth of items. Suppose another group of customers wanted to see your entire product line before they made a decision on what they wanted to buy. On one hand you have customers who would prefer something simple. But on the other hand you have customers who want to see every single service and product you have to offer. Two sets of customers who want entirely different things; which do you choose?

Important Needs

This scenario presents a problem that is easily solved. By simply creating brochures for one group and creating catalogs for the other group, you can kill two birds with one stone. But when it comes time to put in an order for your printed advertising materials always consider what needs are most important. If there is high demand for a material that can show every item and service your company offers, it is wiser to order magazines or catalogs. But if the larger customer base wants something simple that they can scan over a cup of coffee, look into a simple option like brochures.

A Company that Understands

A good company strives to understand their customers and to meet their needs. Century Publishing is a company that understands how important your customers are to you. That’s why they can help you get all your commercial printing and publishing done well. Century Publishing offers many services that can be exactly what your company needs to reach their customers.

Advertising Options

Choosing the Advertising Option that Fits Your Business Best

Start Planning

When it comes to advertising your business, the publishing and print world offers many options. While this variety is by no means a bad thing, it does bring up some questions that any business should consider before choosing an approach to advertising via paper. Does the business need catalogs, flyers, or pamphlets? Or perhaps it can consider utilizing all three methods. These are important questions because they can affect both the size and choice of materials. But the first and most obvious step to take before considering options is finding a need.

The Need

What the customer needs has always been the million dollar question. But when it comes to advertising it is more like the hundred million dollar question. Answering a need is one of the most important functions for any business. Demand is a fundamental pivot point in virtually all business planning. How much supply you need, how much advertising you should have, how much staff your company needs to employ… demand touches nearly every aspect of a business.

Choosing a Method

Once the need is identified the next step is to select a method of advertising. If your customers need a way to see a complete list of your products, it is better to choose an option like catalogs rather than pamphlets or flyers. On the other hand if your company is having a sale and you need to attract a crowd, flyers might be a good option. It is also good to consider multiple needs and plan ahead to deal with potential demand. Choosing several methods and placing larger orders can often help save time and trouble later on when demand increases.

Getting the Job Done

When it comes to getting the job you want a company that will be fast and effective. You want someone who can get your commercial printing done so you can reach your customers as soon as possible. Century Publishing can help. With a variety of services they can take care of almost any order for a price you can afford. Why deal with publishers who take their time over a job you need done now? Choose a company you can rely on and go with Century Publishing.