As your business grows and matures, it’s time for your catalogue to mature, as well. Magazine printing with full color images and perfect binding is the next step for when your catalogue needs a makeover.
Update your Catalogue
Transform your dated catalogue with the use of high gloss papers. Glossy color copies grabs a reader’s attention. The image quality with high gloss paper is much better than uncoated. Magazine printing will make the images in your catalogue come to life and truly grab your customer’s attention.
The sharp image quality of high tech magazine printing and professional binding say quality to your customers. The quality of your catalogue speaks to the quality your business puts into its products. Your audience will equate your products with the high quality perceived in your marketing material. The psychology behind the materials that go into a catalogue is no accident, the high quality design and production sets great catalogues in a category of their own.
Sell the Lifestyle
Catalogue design is an art form that seeks to sell a lifestyle, a feeling, an image. A catalogue should reinforce that brand image. Get professional images and highlight the products and how they are part of the lifestyle that the brand is selling. Craft a story around that lifestyle that fits in the messaging of the brand.
Design your catalogue around your most important products and be sure to give them more space. Another design tip is to put images of important products near the edges of the pages to attract more attention. Designing in blocks of 16 pages is advantageous when using heat-set web printing. Don’t forget to leave room for a content page, company information and ordering instructions. If you find you have open pages, fill that with the story of your brand that will highlight that lifestyle you are selling.
Marketing Power Tools
The catalogue is an important marketing tool for any business that sells multiple products. It allows customers that may have never set foot in your store to browse your wares to shop and order your merchandise. Creating a catalogue of your products in a very attractive magazine format that speaks of high quality production will set your brand’s tone even from a distance. A skilled printer can make your designs stand out with a product catalogue that gets you noticed and ship direct to your mailing list with digital work-load management and expert help throughout the printing and fulfillment process.
Power of the Printer
Selecting the right printer to partner with will make all the difference in the end result. Having the technical capabilities is only the first concern. The team of experts that handles your project from start to finish providing detailed advice and personally tackling any problems that might come up is the kind of service that will make you love where you print.
Know Your Product
One of the most important things needed to put together a catalog is a good knowledge of the company products being advertised. Since most catalogs are large and give prices as well as information on the items offered, it is essential that the products be correctly priced and that the information fits the piece shown. Even small mistakes could lead to confusion and complaints which take up company time and anger customers. Know your products and check them to be absolutely certain that your catalog will only advertise the products you want shown with the prices deemed appropriate.
Organization is Key
Since most catalogs are large and lengthy, good organization can make all the difference to how well the products advertised sell. Putting the most popular and most engaging products in the front will help to get customers interested. If electronics are selling well, try putting them close to the front. But less attractive or important items should be placed near the back. Simple, necessary products are better placed in the back. This way they are still there but they don't detract from the overall interest of the catalog by making it seem boring.
It is important to understand customers and how they think. For instance, an important group of customers who are often overlooked when it comes to magazines and catalogs is small children. Displaying products that are appealing to children is a distinct advantage to any catalog because parents have a way of giving children what they want. If a child really wants something there is a good chance that they will find a way to get it.
Having a front page that catches the eye can have an enormous impact. A font page can be the point of decision for whether or not a possible customer chooses to look through your catalog. The front page needs to have products and prices that really peak a customer's interest. Items that sell well (either because of their price or their desirability) are the items that should be displayed in variety on your front page.
A Reliable Service
After taking these things into consideration it is time to choose a publisher who will print your catalog with accuracy and speed. Since you don't want typos or mistakes you need a company that is reliable and offers excellent customer service. Century Publishing is that company. With reasonable prices and outstanding quality they will help you get your catalogs printed flawlessly and quickly.