Today’s real estate market is a tight place where any edge can be the difference to closing a sale or not. Many prestigious brokers are looking for new ways to give themselves that edge. One marketing avenue that can make a real-estate office stand out is publishing a magazine. Making your agency into a well-known brand in your local market means not only having your name seen but establishing your agency as the experts.
Go for the local angle
Leaders and experts in the market are immersed in the local flavor. Demonstrate this in a local interest, limited distribution magazine. This can be a great way to highlight popular neighborhoods and nearby attractions. You can showcase the talented agents that make your agency unique and offer informative and entertaining seasonal articles for homeowners and prospective buyers. This sort of high standard production will set any real-estate brokerage head and shoulders above competitors. This publication offers value to the reader with insider tips about local neighborhoods and hot trends while putting the agency front and center.
In any market hot neighborhoods can be hotter, and great but overlooked areas can be reinvigorated with a well-placed article in a glossy branded magazine print. Place these articles next to nearby listings compete with high quality images and floor plans and pique interest further. Updated quarterly, this can be a powerful tool for opening up new markets and building a buzz for the real-estate office that can demonstrate they know the area.
Meet and greet
Real-estate is a people oriented field. Let potential house sellers and house hunters know the people to work with by introducing your top agents in a commercially printed high fashion magazine. Your talented agents have the connections and the dedication to take your business to the top. Give them the recognition they deserve and the publicity boost between the pages of your agency’s magazine.
Fads and trends
Fill the pages with decorating tips and household hacks for moving and more. Some of the articles can be placed as marketing for vendors and services in the local area creating stronger business ties with the local community while potentially defraying some of the costs. These local businesses that cater to a similar clientele can be invaluable as a point of distribution as well.
A seasonal or quarterly publication schedule will capture new trends and keep listings and content fresh and build a reputable reach with your marketing efforts. The key to making a real-estate magazine work as part of your agency’s marketing strategy is in the printing. The right printing services team can make sure that your final product is the eye catching high quality magazine that gets noticed.
Get the printing right
Find a commercial printer that can handle small or large magazine print runs with professional finishing and attention to detail to deliver a superior magazine. The prestige of marketing with a branded magazine publication will reap high rewards.
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