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What You Should Look For in a Commercial Printing Company

When it’s time for your business to move out of the neighborhood print shop and upgrade to commercial printing, the choices can be daunting. Finding the right commercial printing company will make or break your project. Choosing the wrong company to work with can set you back in time and money and still produce amateur results for your marketing efforts.

The right printer, on the other hand, can take ownership of your project from start to finish and walk you through the process to superior results. But, how do you find the right printer among so many that want your business?

It’s all about the process

Find a printer that can tell you all about their printing process. You want to work with a team that can explain what to expect and that educates their customers about how commercial printing can work for them. Any printing company that can’t clearly inform you about the printing process should be considered suspect.

Project Ownership

A stellar commercial printer takes ownership of projects from start to finish. The more work that is done in house, rather than being shipped out to a third party vendor, the more ownership the print house will have over the project and the less problems you are likely to have with miscommunications.

Workflow Management

Your printer should have clear specifications for files that are easy to follow and understand. Managing the printing process needs to be as simple as possible. The more that can be handled online, the better, including the proof process.

The Right Details

Bringing your printing project to life doesn’t begin or stop with the printing alone. As much as clients need front end support, the details before delivery are just as important. Finishing your project requires binding, folding, trimming and possibly even bulk mailing services. The more that these services are handled by your printer, the more control they have over it.

Superior Service

From start to finish, working with real professionals, like the experts at Century Publishing, is a whole different experience. The team at Century is committed to making sure you love working with them. They handle every detail of your project and do the heavy lifting for you. Your project from beginning to end will be in the hands of a team you can trust to deliver above the bar, exceptional service. Contact your professional commercial printing team at Century Publishing, they can’t wait to hear from you.

Finding the Right Printing Service for your Company

There are three things that should determine what kind of printing service you need for your project: The size of the print run, the detail and quality of the images desired, and the finishing details such as binding and fulfillment. When you weigh your options against what you are looking for, finding the right printer should be much easier.

What’s In a Print

Consider your expected distribution and what the final product should look like, how it should feel in the hand. Real-estate brochures want sharp beautiful photographs, trade publications attract the respect of the industry with professional finishing, and the small publishing house can add physical distribution channels; all with the help of the right printing company and professional team.

With the help of an all-digital interface for uploading files and proof acceptance, your team at Century Publishing makes printing decisions easy.

Types of Printing

The type of printing your project should use is largely determined by the number of printed copies you are receiving. For a larger run, say over 10,000 imprints or copies, the preferred choice is web off-set printing with an entire roll of paper fed through the press at a time. Heat-set web press, in which the ink is dried using heat, is ideal for high volume print runs. The use of UV coatings and high gloss paper allows superior image quality.

Because the ink is dried during the printing process, this is also a much faster production turnaround for high volume from start to finish.

Cold-set web press is a similar process, but because the ink is not force dried, and instead allowed to air dry and absorb into the paper, it does not allow the use of high gloss papers. Correspondingly, this print style has a lower image quality. Set up costs is typically lower making it more attractive for limited print runs, but may not work well when high resolution images are desired.

For smaller print runs, when only a thousand or so imprints are desired, but image quality must remain high, a more attractive option is sheet feed printing. Using this method, the paper is cut to size beforehand and fed into the press one sheet at a time. This allows the use of high gloss paper and coatings unlike cold-set. This method loses some time on the printing and drying but makes up for it with its higher image quality.

Century Publishing is an industry leader in the North West with four color heat-set web printing technology and six color sheet feed capabilities. Let their team of experts help plan the right print run for your next project.

Finishing Options

Everything from trim and coating to the stitching and binding, requires the same attention to detail. The in-house finishing department at Century Publishing fulfills every order with exceptional service. Bulk mailing service helps speed delivery to just where the finished product is needed. For truly stunning magazine printing, the professionals at Century Publishing are the leaders in printing companies in Spokane.

Finding the Right Printing Service for your Company

There are three things that should determine what kind of printing service you need for your project: The size of the print run, the detail and quality of the images desired, and the finishing details such as binding and fulfillment. When you weigh your options against what you are looking for, finding the right printer should be much easier.

What’s In a Print

Consider your expected distribution and what the final product should look like, how it should feel in the hand. Real-estate brochures want sharp beautiful photographs, trade publications attract the respect of the industry with professional finishing, and the small publishing house can add physical distribution channels; all with the help of the right printing company and professional team.

With the help of an all-digital interface for uploading files and proof acceptance, your team at Century Publishing makes printing decisions easy.

Types of Printing

The type of printing your project should use is largely determined by the number of printed copies you are receiving. For a larger run, say over 10,000 imprints or copies, the preferred choice is web off-set printing with an entire roll of paper fed through the press at a time. Heat-set web press, in which the ink is dried using heat, is ideal for high volume print runs. The use of UV coatings and high gloss paper allows superior image quality.

Because the ink is dried during the printing process, this is also a much faster production turnaround for high volume from start to finish.

Cold-set web press is a similar process, but because the ink is not force dried, and instead allowed to air dry and absorb into the paper, it does not allow the use of high gloss papers. Correspondingly, this print style has a lower image quality. Set up costs is typically lower making it more attractive for limited print runs, but may not work well when high resolution images are desired.

For smaller print runs, when only a thousand or so imprints are desired, but image quality must remain high, a more attractive option is sheet feed printing. Using this method, the paper is cut to size beforehand and fed into the press one sheet at a time. This allows the use of high gloss paper and coatings unlike cold-set. This method loses some time on the printing and drying but makes up for it with its higher image quality.

Century Publishing is an industry leader in the North West with four color heat-set web printing technology and six color sheet feed capabilities. Let their team of experts help plan the right print run for your next project.

Finishing Options

Everything from trim and coating to the stitching and binding, requires the same attention to detail. The in-house finishing department at Century Publishing fulfills every order with exceptional service. Bulk mailing service helps speed delivery to just where the finished product is needed. For truly stunning magazine printing, the professionals at Century Publishing are the leaders in printing companies in Spokane.

How to Shop for Printing Services

With so many printing services to choose from, finding the right printer to handle your project can seem like a daunting task. Understanding the products available and your own needs can make you a more knowledgeable shopper when the time comes to order printing for your business.

Know where the printing gets done

Does your printing service do its printing in house or are they using a third party printer themselves? This can be vitally important when issues arise, and with more middlemen in the equation problems are easy to come by.

A well outfitted commercial printer will have heat-set web printing capabilities and or six color sheet-feed printing. Heat-set web printing is ideal for larger print runs. Paper is fed through the printer on rolls and the ink is heat dried during the process. This makes large prints runs faster, and uses the high gloss paper that delivers crisp intense images. Sheet-fed printing is slower, paper is cut into sheets beforehand and the ink must be allowed to dry, but for smaller print runs it works very well. It allows for the use of high gloss papers but with set up requirements more reasonable for smaller print runs.

What kind of printing you need

The style of printing your job requires depends largely on how many copies or imprints you are ordering. Large print runs need the speed of web press and the ink drying feature of heat-set printing. Because the ink is dried during the printing process, it allows the printer to use glossy papers and capture crisp sharp images without sacrificing for drying time.

The drawback of web-offset printing like heat-set is more intensive set up that may add to the cost of smaller print runs. In this case, sheet feed printing is a good option (shop printing services). In sheet feed printing, paper trimmed into sheets is fed through the printer. This method takes less set up which helps keep costs lower, and allows for high gloss papers and crisp images but drying may add to the processing time. Overall, the savings is worth it on a smaller print run.

Finish it Right

Trim and binding are the next essential piece of the puzzle. When this is done in-house, and with the oversight of professionals that know your needs, you can expect better quality control. Look for ownership of the project from start to finish under the same roof. Magazine style perfect binding and UV coatings add special touches to your project.

Mailings and Fulfillment

Once your project is complete, you need to get it in the right hands. A full service commercial printer can offer a range of fulfillment options for direct mailing lists and drop shipping. The professionals on your team at the commercial printers can advise you on delivery options and costs.

Finding the right printer for your next project doesn’t have to be confusing. Understanding what you need will go a long way to making the right choice for your business.

How Real Estate Agents Use Magazine Printing to Stand Out

Today’s real estate market is a tight place where any edge can be the difference to closing a sale or not. Many prestigious brokers are looking for new ways to give themselves that edge. One marketing avenue that can make a real-estate office stand out is publishing a magazine. Making your agency into a well-known brand in your local market means not only having your name seen but establishing your agency as the experts.

Go for the local angle

Leaders and experts in the market are immersed in the local flavor. Demonstrate this in a local interest, limited distribution magazine. This can be a great way to highlight popular neighborhoods and nearby attractions. You can showcase the talented agents that make your agency unique and offer informative and entertaining seasonal articles for homeowners and prospective buyers. This sort of high standard production will set any real-estate brokerage head and shoulders above competitors. This publication offers value to the reader with insider tips about local neighborhoods and hot trends while putting the agency front and center.

In any market hot neighborhoods can be hotter, and great but overlooked areas can be reinvigorated with a well-placed article in a glossy branded magazine print. Place these articles next to nearby listings compete with high quality images and floor plans and pique interest further. Updated quarterly, this can be a powerful tool for opening up new markets and building a buzz for the real-estate office that can demonstrate they know the area.

Meet and greet

Real-estate is a people oriented field. Let potential house sellers and house hunters know the people to work with by introducing your top agents in a commercially printed high fashion magazine. Your talented agents have the connections and the dedication to take your business to the top. Give them the recognition they deserve and the publicity boost between the pages of your agency’s magazine.

Fads and trends

Fill the pages with decorating tips and household hacks for moving and more. Some of the articles can be placed as marketing for vendors and services in the local area creating stronger business ties with the local community while potentially defraying some of the costs. These local businesses that cater to a similar clientele can be invaluable as a point of distribution as well.

A seasonal or quarterly publication schedule will capture new trends and keep listings and content fresh and build a reputable reach with your marketing efforts. The key to making a real-estate magazine work as part of your agency’s marketing strategy is in the printing. The right printing services team can make sure that your final product is the eye catching high quality magazine that gets noticed.

Get the printing right

Find a commercial printer that can handle small or large magazine print runs with professional finishing and attention to detail to deliver a superior magazine. The prestige of marketing with a branded magazine publication will reap high rewards.

Using Printed Brochures for Effectively Straightforward Advertising

A Million Uses

When it comes to providing customers with information, showing your company’s strength, or increasing general awareness, there is no substitute for the ordinary brochure. A brochure is useful for a million things. It can serve as an advertising tool or a product list, or a book that answers questions, or a colorful display of options. No matter what your needs may be it is always wise to consider using a simple set of brochures to get the job done.

Mix and Match

One of the greatest things about brochures is that they offer a mix and match set of options. If you want to advertise products but also talk about the company story, a brochure can do that. Mixing the right amount of information with the perfect quantity of price tags can be just the spark needed to catch the customer’s interest.

What Convenience Can Do

A few of the drawbacks to magazines and catalogs is that they are difficult to keep in good condition and inconvenient to carry around. If someone wants to look through a list of products from your favorite company while they are waiting at a doctor’s office or having a tire changed, they don’t want to have to drag around a 200 page catalog. One of the great things about brochures is that they are small and convenient, and they can be carried easily in a pocket or a purse.

Keep It Simple

When it comes to brochures you do not want to drive away potential customers by brandishing heavy information at them. Brochures are simple tools that are meant to spark simple interest. The first step in getting any product sold is creating interest. How can your customers be interested if they find themselves staring at a brochure that is full of page-long paragraphs about how every aspect of a product is made? Keeping it simple helps keep your customer’s attention firmly fixed on your brochure.

Knowledge and Experience

Even though brochures are small and simple, it is important that they be made right. Close attention and careful inspection is always important for ensuring quality. At Century Publishing quality is one of the highest aims. Century Publishing believes that every job is important and deserves real care and attention. If you are looking to have your brochures printed by a company that believes in doing every job right then contact Century Publishing today.

Creating Quality Real Estate Publications

Considering Your Publicaton Options

When it comes to real estate publications there are many different options that can be considered. But first it is better to think over the purpose for the piece you would like printed. Calendars, catalogs, business cards, and brochures are all great options, each serving its own individual purpose. It is important to decide what your goals and expectations are for the items you want printed because even an item as simple as a brochure can play a crucial role in winning a client’s business.

First Impressions

As a real estate agency, the way you sell your product is special and requires unique attention. A customers needs to be more than just happy with their new place; they need to love it. The power of photography is never more clearly demonstrated than in the real estate business where a picture can make an enormous first impression. Suppose your customer is looking at buying an estate in a different part of the country. You need to be able to show them an image that creates a stunning effect. And when it comes to homes it is more than just the front door that your clients will be looking at before coming to the open house. A client likes to see every angle, every room, and all the highlights that make this one particular house the perfect place for them.

Everything Special

When a customer is flipping through a brochure or a catalog, it is essential that they never feel disconnected or unsure. Buying a house, or even just the land to build on, is an enormous decision for most people. A customer needs to understand that when they are reading through your catalog they are seeing all the important features: what makes the master bedroom special or what makes the kitchen unique or what the view from the living room windows looks like. Every detail that is important that shows off all the attractive elements of the house ought to be included in any brochure, magazine, or catalog.

Excellence in Simplicity

Even though it is important for clients to know about the estates they are considering, it is never a good idea to overwhelm them with a load of unnecessary details. When taking pictures or writing summaries, it is essential to keep only the details that are important and interesting.

 

At Century Publishing there is a belief in simple excellence. Century publishing wants to offer you the service you need to get your real estate publications printed without complications or difficulties. You don’t want to overwhelm your customers or give them trouble that could be avoided and Century Publishing feels the same way for you. They want to give your tasks all the professional care and consideration needed to get the job done well.

Print Media

A Transformation

Before computers and internet, it used to be that all business advertising was done either by paper or by word of mouth. But slowly a transformation has taken place. With so many people using either smartphones or laptops, paper advertising has been decreasing. Similarly, in the world of reading, e-books are becoming progressively more popular. There are many bonuses to having reading materials on the screen rather than on the page, however there are also many problems.

Paperless Problems

There are many issues with choosing electronic advertising over print media but one of the biggest ones is simply that not everyone can use a smartphone or even a computer. Some people have no interest in learning how to use modern technology and prefer to keep things simple. If all your company has is online advertising and information then you know that there is one group of customers that you may have a lot of trouble reaching out to.

The Upsides of Print

One of the upsides of having print media for customers to interact with is that it looks very professional and it is also universally effective. Even if your readership is too young to read all the information, they will be able to quickly see the images and know what they want. Another upside of printing information for customers to see is that it makes the customer feel more connected to the company. Printed materials can be individually sent to a customer and this has a very different effect from sending an email. Most advertising emails get deleted without a second glance but a magazine or a brochure is more likely to get glanced through and even kept for viewing again later.

The Traditional Method

Printing may seem behind the times to some people but using the traditional method can still make a huge difference. At Century Publishing they use modern technology to deliver the traditional method with the just the professional touch needed to impress your customers. Show your customers that you care by making them more than just one more contact for the email list. Use Century Publishing for all your print media needs.